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Two Duracell Bunnies during a festival in
Vienna, Austria
A Duracell Bunny is any of several
anthropomorphic pink
rabbits powered by batteries, used to promote
Duracell brand batteries. In commercial advertisements, the
Duracell Bunny is actually only one of these rabbits, powered by
a Duracell battery rather than rival batteries. The point of the
advertisement is that the bunny powered by a Duracell battery
can continue functioning for a longer amount of time before its
battery runs down.
The advertisements usually feature the bunnies competing in
some way, for example a game of
soccer or a race.
The Duracell bunny predates the
Energizer Bunny, which actually began as a parody of the
Duracell bunny toys that became a collectible item. People often
get the two confused, although there are distinct differences
between the two. There are differences in appearance the
Energizer bunny wears sunglasses, has larger ears, is a
different shade of pink and has a different body shape. Also,
while the Energizer bunny is a single rabbit, the Duracell
bunnies are a species. The Energizer bunny is always depicted
with a drum, as the Duracell bunny toys of which it is a parody
had drums, but the actual Duracell bunny advertising campaign
has moved beyond this, and Duracell bunnies are usually depicted
as doing something other than beating a drum.
The Duracell Bunny does not appear in
North America, due to the now iconic status of the
Energizer Bunny.
External links
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The current Duracell Bunny commercial from Duracell UK
Categories:
Advertising characters |
Fictional hares and rabbits
