From Wikipedia, the free encyclopedia
The House of Creed is the world's only privately held
luxury fragrance dynasty, founded in 1760 and passed from father
to son since then, serving more than 11 royal houses and the
public for 246 years. Today the firm is led by sixth-generation
perfumer Olivier Creed, who also serves as worldwide chairman of
the company. His son, Erwin Creed, the seventh generation, is
next in the line of succession.
Established in
1760
in London by
James Henry Creed, it became a favourite with the
aristocracy and royalty, receiving its first
royal warrant in
1781
from King George III. Creed was adopted by many of the
fashionable courts of Europe: from
Napoleon III and
Empress Eugénie, to
Franz Joseph and
Elizabeth of Austria-Hungary, and Queen
Christina of Spain. In
1854,
the House of Creed moved to Paris under the patronage of
Empress Eugénie.
In the twentieth century, Creed continued to be extremely
popular with celebrities and aristocrats, especially in the
golden age of
Hollywood, when many stars commissioned their own personal
fragrances.
Creed fragrances for men and women are hand made, using the
costly and time-intensive traditional
infusion technique. Most of the modern perfume industry has
abandoned infusion in favour of mechanized commercial
techniques.
Commissioned fragrances
- Royal English Leather, commissioned by
King George III in
1781 and also worn by his son,
King George IV
- Fleurs de Bulgarie, commissioned by
Queen Victoria in
1845
- Jasmin Imperatrice Eugénie, for the
Empress Eugénie
- Angélique Encens, for
Marlene Dietrich
- Jasmal, for
Natalie Wood
- Fleurissimo, commissioned for
Grace Kelly's marriage to
Prince Rainier of Monaco, subsequently worn by
Jacqueline Kennedy Onassis and
Madonna
- Millesime Imperial for
King Faisal of Saudi Arabia
- Selection Verte for
Cary Grant
- Fleurs De The Rose Bulgare for
Ava Gardner
Other popular Creed fragrances
- Vetiver, worn by
John F. Kennedy
- Tabarome, worn by
Winston Churchill
- Green Irish Tweed, created by
Olivier Creed in
1985. Worn by a diverse selection of celebrities,
including
Prince Charles,
Clint Eastwood and
George Clooney
- Silver Mountain Water, created in
1995, worn by
David Bowie
- Love in White, created in
2005, worn by
Angelina Jolie and
Laura Bush
- Millesime Imperial worn by Sean Combs
References
-
http://www.creedcollection.com
-
http://www.creedfragrances.co.uk/
-
http://www.parfumsraffy.com/
Categories:
1760 establishments |
Perfumery |
History of cosmetics
