Business-to-business
From Wikipedia, the free encyclopedia
Business-to-business (or B2B for short) is a marketing strategy which involves the transaction of goods or services between businesses (as opposed to relations between businesses and other groups, for example consumers or public administration).
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How B2B marketing is used
B2B transactions tend to take place within one category of products or service. For example, an enterprise dealing in agricultural products will search for a bulk buyer within the agriculture category.
B2B marketing is generally considered more complex than B2C marketing, as there is often more than one decision-maker involved in a B2B sale on the buyer's side.
E-Marketplaces
Vertical e-Marketplace
A Vertical e-Marketplace spans vertically up and down every segment of one specific industry. Each level of the industry has access to every other level, which greatly increases collaboration. Buyers and Sellers in the industry are connected to increase operating efficiency, and decrease supply chain costs, inventories, and cycle times. This is possible because buying/selling items to customers in a similar industry standardizes needs, therefore reducing the need for outsourcing many products.
Horizontal e-Marketplace
A Horizontal e-Marketplace connects buyers and sellers across many industries. The most common type of materials traded horizontally across industries are MROs (Maintenance, Repair, and Operations materials). These items are so popular because they are crucial to the daily running of a business, no matter what industry (or what level of that industry) you are in. These articles are mainly business and consumer articles. Many corporations have these bought directly on-line by the maintenance team in order to relieve the purchasing department.
Etymology
The term "business-to-business" is today used in marketing, but it was originally coined to describe the electronic communication relations between businesses or enterprises in order to distinguish it from the communications between businesses and consumers B2C.
Formerly the term tended to describe industrial marketing or capital goods marketing only. However, today it is widely used to describe all products and services used by enterprises.
Related articles
Electronic commerce
- B2B business-to-business electronic commerce
- C2B consumer-to-business electronic commerce
- B2A business-to-administration electronic commerce
- B2E business-to-employee electronic commerce
- C2C consumer-to-consumer electronic commerce
External Links
B2B Directory of China
B2B Directory of India
B2B Directory of Korea
B2B Directory of Romania
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