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WIKIBOOKS
DISPONIBILI
?????????

ART
- Great Painters
BUSINESS&LAW
- Accounting
- Fundamentals of Law
- Marketing
- Shorthand
CARS
- Concept Cars
GAMES&SPORT
- Videogames
- The World of Sports

COMPUTER TECHNOLOGY
- Blogs
- Free Software
- Google
- My Computer

- PHP Language and Applications
- Wikipedia
- Windows Vista

EDUCATION
- Education
LITERATURE
- Masterpieces of English Literature
LINGUISTICS
- American English

- English Dictionaries
- The English Language

MEDICINE
- Medical Emergencies
- The Theory of Memory
MUSIC&DANCE
- The Beatles
- Dances
- Microphones
- Musical Notation
- Music Instruments
SCIENCE
- Batteries
- Nanotechnology
LIFESTYLE
- Cosmetics
- Diets
- Vegetarianism and Veganism
TRADITIONS
- Christmas Traditions
NATURE
- Animals

- Fruits And Vegetables



ARTICLES IN THE BOOK

  1. ACNielsen
  2. Advertising
  3. Affiliate marketing
  4. Ambush marketing
  5. Barriers to entry
  6. Barter
  7. Billboard
  8. Brainstorming
  9. Brand
  10. Brand blunder
  11. Brand equity
  12. Brand management
  13. Break even analysis
  14. Break even point
  15. Business model
  16. Business plan
  17. Business-to-business
  18. Buyer leverage
  19. Buying
  20. Buying center
  21. Buy one, get one free
  22. Call centre
  23. Cannibalization
  24. Capitalism
  25. Case studies
  26. Celebrity branding
  27. Chain letter
  28. Co-marketing
  29. Commodity
  30. Consumer
  31. Convenience store
  32. Co-promotion
  33. Corporate branding
  34. Corporate identity
  35. Corporate image
  36. Corporate Visual Identity Management
  37. Customer
  38. Customer satisfaction
  39. Customer service
  40. Database marketing
  41. Data mining
  42. Data warehouse
  43. Defensive marketing warfare strategies
  44. Demographics
  45. Department store
  46. Design
  47. Designer label
  48. Diffusion of innovations
  49. Direct marketing
  50. Distribution
  51. Diversification
  52. Dominance strategies
  53. Duopoly
  54. Economics
  55. Economies of scale
  56. Efficient markets hypothesis
  57. Entrepreneur
  58. Family branding
  59. Financial market
  60. Five and dime
  61. Focus group
  62. Focus strategy
  63. Free markets
  64. Free price system
  65. Global economy
  66. Good
  67. Haggling
  68. Halo effect
  69. Imperfect competition
  70. Internet marketing
  71. Logo
  72. Mail order
  73. Management
  74. Market
  75. Market economy
  76. Market form
  77. Marketing
  78. Marketing management
  79. Marketing mix
  80. Marketing orientation
  81. Marketing plan
  82. Marketing research
  83. Marketing strategy
  84. Marketplace
  85. Market research
  86. Market segment
  87. Market share
  88. Market system
  89. Market trends
  90. Mass customization
  91. Mass production
  92. Matrix scheme
  93. Media event
  94. Mind share
  95. Monopolistic competition
  96. Monopoly
  97. Monopsony
  98. Multi-level marketing
  99. Natural monopoly
  100. News conference
  101. Nielsen Ratings
  102. Oligopoly
  103. Oligopsony
  104. Online marketing
  105. Opinion poll
  106. Participant observation
  107. Perfect competition
  108. Personalized marketing
  109. Photo opportunity
  110. Planning
  111. Positioning
  112. Press kit
  113. Price points
  114. Pricing
  115. Problem solving
  116. Product
  117. Product differentiation
  118. Product lifecycle
  119. Product Lifecycle Management
  120. Product line
  121. Product management
  122. Product marketing
  123. Product placement
  124. Profit
  125. Promotion
  126. Prototyping
  127. Psychographic
  128. Publicity
  129. Public relations
  130. Pyramid scheme
  131. Qualitative marketing research
  132. Qualitative research
  133. Quantitative marketing research
  134. Questionnaire construction
  135. Real-time pricing
  136. Relationship marketing
  137. Retail
  138. Retail chain
  139. Retail therapy
  140. Risk
  141. Sales
  142. Sales promotion
  143. Service
  144. Services marketing
  145. Slogan
  146. Spam
  147. Strategic management
  148. Street market
  149. Supply and demand
  150. Supply chain
  151. Supply Chain Management
  152. Sustainable competitive advantage
  153. Tagline
  154. Target market
  155. Team building
  156. Telemarketing
  157. Testimonials
  158. Time to market
  159. Trade advertisement
  160. Trademark
  161. Unique selling proposition
  162. Value added


 

 
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    ENGLISHGRATIS.COM è un sito personale di
    Roberto Casiraghi e Crystal Jones
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    INFORMATIVA SULLA PRIVACY              Crystal Jones


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MARKETING
This article is from:
http://en.wikipedia.org/wiki/Slogan

All text is available under the terms of the GNU Free Documentation License: http://en.wikipedia.org/wiki/Wikipedia:Text_of_the_GNU_Free_Documentation_License 

Slogan

From Wikipedia, the free encyclopedia

 
Look up slogan in Wiktionary, the free dictionary.

A slogan is a memorable motto or phrase used in a political, commercial, religious, and other contexts as a repetitive expression of an idea or purpose.

Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

The word "slogan" comes from sluagh-ghairm (pronounced slogorm), which is Scottish Gaelic for "battle-cry".

Political slogan

A political slogan generally expresses a goal or aim. Slogans are effective political devices especially in a heavily mediated context.

They often summarize the essence of a platform effectively, as in 1884 when the United States Republican Party attacked the Democrats as "the party of rum, Romanism, and rebellion". The Democrats were anti-prohibition, many were immigrant Roman Catholics, and southerners.

U.S. presidential campaign slogans (listed alphabetically)

  • Acid, Amnesty, and Abortion - 1972 anti-Democratic Party slogan, from a statement reputedly by "Scoop" Jackson (a Democrat) about the platform of George McGovern.[1]
  • A Chicken in Every Pot. A car in every garage. — 1928 Republican presidential campaign slogan of Herbert Hoover.
  • All the way with LBJ —1964 U.S. presidential campaign slogan of Lyndon Johnson
  • A time for greatness 1960 U.S. presidential campaign theme of John F. Kennedy (Kennedy also used, "We Can Do Better").
  • Are You Better Off Now Than You Were Four Years Ago? — a 1980 U.S. presidential campaign slogan of Ronald Reagan that referred to the often poor economy that plagued the Jimmy Carter presidency.
  • Back to normalcy 1920 U.S. presidential campaign theme of Warren G. Harding, reference to returning to normal times following World War I
  • Blaine, Blaine, James G. Blaine. Continental Liar from the state of Maine 1884 U.S. presidential campaign slogan used by the supporters of Grover Cleveland, Blaine's opponent
  • Bozo and the Pineapple —Uncomplimentary name given to the 1976 U.S. presidential campaign ticket of Gerald Ford and Bob Dole.
  • Don't swap horses in midstream — 1864 U.S. presidential campaign slogan of Abraham Lincoln. Also used by George W. Bush, with detractors parodying it as "Don't change horsemen in mid-apocalypse."
  • Four more years of the full dinner pail 1900 U.S. presidential slogan of William McKinley
  • Free Soil, Free Men, Fremont 1856 U.S. presidential campaign slogan of John Fremont
  • Grandfather's hat fits Ben 1888 U.S. presidential campaign slogan of Benjamin Harrison, whose grandfather William Henry Harrison was elected U.S. president in 1840.
  • He kept us out of war Woodrow Wilson 1916 U.S. Presidential campaign slogan, also "He proved the pen mightier than the sword"
  • I like Ike 1952 U.S presidential campaign slogan of Dwight D. Eisenhower.
  • I propose (to the American people) a New Deal - 1932 slogan by democratic presidential candidate Franklin D. Roosevelt.
  • I still like Ike - 1956 U.S presidential campaign slogan of Dwight D. Eisenhower
  • I'm just wild about Harry 1948 U.S. presidential slogan of Harry S. Truman, taken from a 1921 song title written by Noble Sissle and Eubie Blake.
  • In Your Heart, You Know He's Right — Barry Goldwater, 1964 Presidential campaign slogan of Republican Arizona Senator Barry Goldwater.
  • In Your Guts, You Know He's Nuts — An unofficial anti-Barry Goldwater slogan, parodying "In Your Heart, You know He's Right", 1964.
  • It's Time to Change America — a theme of the 1992 U.S. presidential campaign of Bill Clinton
  • Keep Cool and Keep Coolidge — The 1924 presidential campaign slogan of Calvin Coolidge.
  • Ma, Ma where's my Pa? — 1884 U.S. presidential slogan used by the James Blaine supporters against his opponent Grover Cleveland, the slogan referred to fact Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!"
  • Peace and Prosperity — 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower
  • Roosevelt for Ex-President — 1940 U.S. presidential campaign slogan of Wendell Willkie
  • Ross for Boss — a 1992 U.S. presidential campaign slogan of independent presidential candidate H. Ross Perot.
  • Rum, Romanism and Rebellion - U.S. presidential election, 1884, Republicans attack opposition for views against prohibition, membership by Catholic immigrants and southerners.
  • Sunflowers die in November - 1936 U.S. presidential slogan of Franklin D. Roosevelt, reference to his opponent Alf Landon, whose home state of Kansas uses the sunflower as its official state flower.
  • There are two Americas — (2004) Frequent slogan and talking point for Democratic presidential candidate (and later Vice Presidential nominee) John Edwards.
  • Tippecanoe and Tyler, Too - 1840 U.S. presidential slogan of William Henry Harrison. Tippecanoe a famous 1811 battle Harrison defeated Tecumseh; John Tyler was Harrison's running mate.
  • We are turning the corner -1932 campaign slogan in the depths of the Great Depression by republican president Herbert Hoover.
  • We Polked you in '44, We shall Pierce you in '52 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president.

Other political slogans (listed alphabetically)

  • Algérie-française - a slogan of about 1960 used by those French people who wanted to keep Algeria ruled by France.
  • A woman's right to choose — pro-choice political slogan.
  • Because Britain Deserves Better - British Labour Party slogan and manifesto title for the 1997 General Election. The slogan was matched by the use of D:Ream's Things can only get better as the campaign song.
  • Better dead than Red — an anti-Communist slogan.
  • Bread and roses — labor and immigrant rights slogan.
  • Capitalism is boring — Slogan used by the Laboratory of Insurrectionary Imagination
  • Come and take it — Slogan at the Battle of Gonzales
  • Doctors need to be preserved, not reserved. - slogan used by medical students, doctors, and lawyers in India when they protested in New Delhi against the raised quotas for lower-caste students medical colleges from 22.5 to 49.5 %[1]
  • A Dog is for life, not just for Christmas — UK animal welfare slogan
  • Ein Volk, ein Reich, ein Führer ("One people, one country, one leader") — Nazi Germany.
  • Every Man a King - 1934 Introduced in February 1934, during a radio broadcast, this was the wealth and income redistributionist platform slogan (and later a song and a book) for Louisiana Governor Huey Long; it was part of a broader program which had the slogan, "Share Our Wealth."
  • Fifty-Four Forty or Fight, Oregon boundary dispute, 1846, Democrats claim all of Oregon Country for the United States.
  • God made Adam and Eve, not Adam and Steve - anti-gay slogan used by Christians who oppose homosexuality on religious grounds.
  • Got Guv - a play on the "got milk" campaign; used by dairy owner Jim Oberweis in 2006 during his campaign for Governor of Illinois.
  • Had enough? - this was the 1946 slogan for Congressional elections for the out-of-power Republican Party; noting that they had been out of power in Congress since 1930, this slogan asked voters if they had "had enough" of the Democrats.
  • Hey, Hey, LBJ, how many kids you kill today? - Anti-Vietnam War and anti-Lyndon B. Johnson slogan from the 1960s. Other variations included, ".. . how many boys did you kill today?"
  • Human life begins at conception — pro-life slogan.
  • All Power to the Imagination! — Situationist slogan used during May 1968 in Paris; a detournment of the slogan "All Power to the Soviets" used during the Russian Revolution.
  • Labour is not Working - 1978 Conservative Party poster devised by Saatchi and Saatchi. The poster showed a long queue outside a 'Labour Exchange' commenting on the high levels of unemployment.
  • Maggie, Maggie, Maggie - Out, Out, Out - popular chant used at rallies and marched opposing the government of Margaret Thatcher.
  • Make love not war — against the War in Vietnam.
  • Never had it so good — 1957 campaign under Harold Macmillan's leadership of the Tories.
  • Never been had so good - 1957 campaign slogan of the British Labor Party (in response to the Tory slogan).
  • New Labour, New Danger - slogan on 1997 Conservative Party campaign poster showing Tony Blair with glowing red eyes. The campaign backfired as the poster was criticised for implying that Blair, a stated Christian, was demonic and then the Conservative Party's failure to state who had authorised the poster.
  • Power to the people — A frequent slogan of Socialist or pro-democracy movements around the world.
  • Rally Around O'Malley - Campaign slogan used during Patrick O'Malley's 2002 gubernatorial campaign.
  • Remember Goliad — Battle cry at the Battle of San Jacinto
  • Remember Pearl Harbor — a slogan, a song, an invitation to encourage American patriotism and sacrifice during World War II.
  • Remember the Alamo — Battle cry at the Battle of San Jacinto
  • Remember the Maine — The rallying cry by which William Randolph Hearst fomented the Spanish-American War.
  • Three Word Chant! — An Anarchist anti-slogan used in the Battle of Seattle to illustrate the reification of the slogan in mass culture.

See also

Wikiquote has a collection of quotations related to:
Advertising slogans
  • List of political epithets
  • Advertising slogan
  • Battle cry
  • Catch phrase
  • Indoctrination
  • Meme
  • Newspeak
  • Propaganda
  • Public relations
  • Soundbite
  • Tripartite motto
  • Motto
  • Tagline

References

  1. ^ Jamieson, Kathleen Hall (1993). Dirty Politics: Deception, Distraction, and Democracy, Oxford University Press, 45. ISBN 0-19-508553-1.

External links

  • Advertising slogans, mottos, taglines - free database
  • Ad Generator (a.k.a. A Few Words from our Sponsors)
  • Slogans.de — More than 20.000 Slogans, free German database
  • Advertising Slogan generator
  • Random Slogans from your key-word
  • Advertising Slogan Trivia Test
  • Sloganizer.net — Random advertising slogans
  • The Official Unofficial Slogan Maker
  • Factorizer — the next level up from slogans.

the

http://www.wtv-zone.com/Liandre/Liandres/400_AA_Slogans.html

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