WIKIBOOKS
DISPONIBILI
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ART
- Great Painters
BUSINESS&LAW
- Accounting
- Fundamentals of Law
- Marketing
- Shorthand
CARS
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GAMES&SPORT
- Videogames
- The World of Sports

COMPUTER TECHNOLOGY
- Blogs
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- PHP Language and Applications
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EDUCATION
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LITERATURE
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LINGUISTICS
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- English Dictionaries
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MEDICINE
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MUSIC&DANCE
- The Beatles
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SCIENCE
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LIFESTYLE
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TRADITIONS
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NATURE
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- Fruits And Vegetables



ARTICLES IN THE BOOK

  1. Aerobatics
  2. Aerobics
  3. Aeromodelling
  4. Aikido
  5. Air Racing
  6. Amateur wrestling
  7. American football
  8. Archery
  9. Artistic roller skating
  10. Badminton
  11. Ballooning
  12. Baseball
  13. Basketball
  14. Beach soccer
  15. Billiards
  16. Bobsleigh
  17. Bocce
  18. Bodybuilding
  19. Bowling
  20. Canoeing
  21. Cricket
  22. Croquet
  23. Cycling
  24. Cyclo-cross
  25. Darts
  26. Disabled sports
  27. Discus throw
  28. Diving
  29. Drag racing
  30. Eight ball
  31. Enduro
  32. Equestrianism
  33. Fandom
  34. Female sports
  35. Fencing
  36. Figure skating
  37. Football
  38. F1 Powerboat Racing
  39. Freestyle skiing
  40. Gliding
  41. Golf
  42. Grand Prix motorcycle racing
  43. Hammer throw
  44. Hang gliding
  45. High jump
  46. History of sport
  47. Human powered aircraft
  48. Hurdling
  49. Hydroplane racing
  50. Ice climbing
  51. Ice hockey
  52. Javelin throw
  53. Judo
  54. Ju-jitsu
  55. Jumping
  56. Karate
  57. Karting
  58. Kickboxing
  59. Kitesurfing
  60. Kung-fu
  61. List of professional sports leagues
  62. List of sports
  63. List of violent spectator incidents in sports
  64. Long-distance track event
  65. Long jump
  66. Marbles
  67. Middle distance track event
  68. Modern pentathlon
  69. Motocross
  70. Motorcycle sport
  71. Motorsports
  72. Mountain bicycling
  73. Mountaineering
  74. Multi-sport events
  75. Nationalism and sports
  76. National sport
  77. Olympic Games
  78. Parachuting
  79. Paragliding
  80. Parasailing
  81. Pelota
  82. Petanque
  83. Playboating
  84. Pole vault
  85. Polo
  86. Race walking
  87. Relay race
  88. Rink hockey
  89. Road bicycle racing
  90. Rock climbing
  91. Rowing
  92. Rugby football
  93. Rugby league
  94. Rugby Union
  95. Running
  96. Sailing
  97. Scuba diving
  98. Shooting sports
  99. Skateboarding
  100. Ski jumping
  101. Skittles
  102. Slalom canoeing
  103. Snooker
  104. Snowboarding
  105. Sport
  106. Sport in film
  107. Sports acrobatics
  108. Sports attendances
  109. Sports broadcasting
  110. Sports club
  111. Sports coaching
  112. Sports injuries
  113. Sports marketing
  114. Sprints
  115. Steeplechase
  116. Sumo
  117. Surfing
  118. Swimming
  119. Table football
  120. Table tennis
  121. Taekwondo
  122. Tai Chi Chuan
  123. Team handball
  124. Tennis
  125. Toboggan
  126. Track cycling
  127. Triathlon
  128. Triple jump
  129. Tug of war
  130. Underwater rugby
  131. Volleyball
  132. Water polo
  133. Water skiing
  134. Windsurfing

 



SPORTS
This article is from:
http://en.wikipedia.org/wiki/Sports_marketing

All text is available under the terms of the GNU Free Documentation License: http://en.wikipedia.org/wiki/Wikipedia:Text_of_the_GNU_Free_Documentation_License 

Sports marketing

From Wikipedia, the free encyclopedia

 

Sports marketing (or "sport marketing" in the UK) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.) through associations with sport.

The first sports management firms, which managed endorsement deals and contract negotiations for professional coaches and athletes, began forming in the 1960s and early 1970s with Mark McCormack's International Management Group (IMG), Bob Woolf (Woolf Associates), and Donald Dell's ProServ.

Similarly, the first full-service sports marketing and sponsorship agencies were founded in the mid-1970s with Millsport (now part of The Marketing Arm) and ProServ, which had expanded beyond athlete management into event production and sponsorship negotiations.

The explosive growth of sports marketing came with the 1984 Summer Olympics in Los Angeles, when corporate sponsors used the Games as a platform to market their brands. Coca-Cola, for example, spent nearly $30 million in support of its official sponsorship of the Games.

As CEO and chief organizer of the 1984 Olympics, Peter Ueberroth, a former senior executive with Trans International Airline and Transportation Consultants International, is credited with demonstrating the power of sports marketing. After the Olympics, Ueberroth served as commissioner of Major League Baseball (1984-89). Today, he serves as Chairman of the Board for the United States Olympic Committee.

According to the Sports Business Journal, an industry trade publication, today, sports marketing is a US$250-billion industry and includes sports-related advertising and venue signage, athlete endorsements, facilty construction, sporting goods and licensed merchandise, event management and marketing services, sponsorship and ticket sales, media broadcast rights, and multimedia including sports-related websites, magazines, books, and video games.

See also

  • Boomerang effect
Retrieved from "http://en.wikipedia.org/wiki/Sports_marketing"