••••• login ELINGUE Contatti: Tel. 02-36553040
              Email:
   

Selettore risorse


     IL Metodo  |  Grammatica  |  Inglese con noi  |  Multiblog  |  INSEGNARE AGLI ADULTI  |  INSEGNARE AI BAMBINI  |  AudioBooks  |  RISORSE SFiziosE  |  Articoli  |  Tips  | testi pAralleli  |  VIDEO SOTTOTITOLATI

   AREA SHOP  RIVISTA ENGLISH4LIFE  | CORS0 20 ORE DI INGLESE |  CORSO 20 ORE DI SPAGNOLO | CORSO 20 ORE DI TEDESCO  | CORSO 20 ORE DI FRANCESE  | CORSO 20 ORE DI RUSSO 


 

WIKIBOOKS
DISPONIBILI
•••••••••

ART
- Great Painters
BUSINESS&LAW
- Accounting
- Fundamentals of Law
- Marketing
- Shorthand
CARS
- Concept Cars
GAMES&SPORT
- Videogames
- The World of Sports

COMPUTER TECHNOLOGY
- Blogs
- Free Software
- Google
- My Computer

- PHP Language and Applications
- Wikipedia
- Windows Vista

EDUCATION
- Education
LITERATURE
- Masterpieces of English Literature
LINGUISTICS
- American English

- English Dictionaries
- The English Language

MEDICINE
- Medical Emergencies
- The Theory of Memory
MUSIC&DANCE
- The Beatles
- Dances
- Microphones
- Musical Notation
- Music Instruments
SCIENCE
- Batteries
- Nanotechnology
LIFESTYLE
- Cosmetics
- Diets
- Vegetarianism and Veganism
TRADITIONS
- Christmas Traditions
NATURE
- Animals

- Fruits And Vegetables



ARTICLES IN THE BOOK

  1. Action game
  2. Advergaming
  3. Arcade machine
  4. Artificial intelligence
  5. Atari Games
  6. Atari Lynx
  7. Audio game
  8. Board games
  9. Browser game
  10. Casual game
  11. Christian video games
  12. Comparison of handheld gaming consoles
  13. Computer and video games
  14. Computer animation
  15. Computer-assisted role-playing game
  16. Computer graphics
  17. Computer role-playing game
  18. Console game
  19. Dr. Mario
  20. Famicom
  21. First person shooter
  22. Game
  23. Game balance
  24. Game Boy
  25. Game Boy Advance
  26. Game Boy Color
  27. Game Boy line
  28. Game Boy Micro
  29. Game classification
  30. Game controller
  31. Game design
  32. Game designer
  33. Game developer
  34. Game Developer Magazine
  35. Game development
  36. Game development tool
  37. Game mechanic
  38. Gameplay
  39. Game programmer
  40. Game programming
  41. Gamer
  42. Game server browser
  43. Game studies
  44. Gaming convention
  45. Golden Age of Arcade Games
  46. Handheld game console
  47. History of computer and video games
  48. History of video game consoles
  49. History of video games
  50. Hotseat
  51. Internet gaming
  52. Joystick
  53. LAN gaming center
  54. List of books about computer and video games
  55. List of commercial failures in computer and video gaming
  56. List of gaming topics
  57. Mobile game
  58. Multiplayer game
  59. N-Gage
  60. Nintendo 64
  61. Nintendo DS
  62. Nintendo GameCube
  63. Personal computer game
  64. Pinball
  65. Play-by-mail game
  66. Play-by-post game
  67. PlayStation 3
  68. PlayStation Portable
  69. Pong
  70. Programming game
  71. Puzzle computer game
  72. Real-time strategy
  73. Sega Dreamcast
  74. Sega Saturn
  75. Serious game
  76. Simulation game
  77. Single player
  78. Sony PlayStation
  79. Stealth-based game
  80. Strategy game
  81. Strategy guide
  82. Super Nintendo Entertainment System
  83. Synthespian
  84. Tabletop role-playing game
  85. Teamspeak
  86. Tetris
  87. Tokyo Game Show
  88. Video game center
  89. Video game console
  90. Video game crash of 1983
  91. Video game industry
  92. Video game publisher
  93. Wargame
  94. Wii
  95. Xbox 360

 



VIDEO & COMPUTER GAMES
This article is from:
http://en.wikipedia.org/wiki/Advergaming

All text is available under the terms of the GNU Free Documentation License: http://en.wikipedia.org/wiki/Wikipedia:Text_of_the_GNU_Free_Documentation_License 

Advergaming

From Wikipedia, the free encyclopedia

 

Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint. The term "advergames" was coined in Wired magazine's "Jargon Watch" column in 2001, and has been applied to various free online games commissioned by major companies.

Categories

Advergaming normally falls into one of three categories:

1.) At first a company provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, or simply become more product aware. The games themselves usually feature the company's products prominently. These games are often reworked arcade classics but occasional gems can be found such as the Dyson game, Intel's IT manager Game, and a classic from Nurofen

The earliest custom video games featuring integrated brand messages (now called advergames) and were distributed on Floppy disk in the era before substantial penetration of the World Wide Web. The first floppy disk advergames were developed to serve dual purposes -- as promotional incentives that drive response and as media that deliver awareness. American Home Foods Chef Boyardee brand issued the first-ever floppy-disk advergame. Other early brands to use the format were Coca-Cola and Taco Bell, which distributed games as ""kids premiums". The first in-box CD-ROM cereal box advergames were Chex brand's Chex Quest and General Mills All-Star baseball, which starred Trix Rabbit and friends playing baseball against Major League teams and stars.

2.) In the second form games are published in the usual way and cause them to investigate further. The subjects may be commercial, political or educational. Examples of the second form of game include America's Army, intended to boost recruitment for the United States Army, and Special Force, intended to promote Arab resistance to the state of Israel. Two soft drink mascots also appeared in their own game. Pepsiman appeared in a game of the same title. The most recent of this form of advertising was the use of the King mascot from hamburger chain Burger King, starring in three video games. Cool Spot was the mascot for 7Up and appeared in a game of the same name. Games themed for a specific sporting organization such as NFL or Formula One racing can also fall into this category.

An example of educational advergaming is Food Force made by the United Nations World Food Program and Urban Jungle - an educational traffic simulation.

3.) In the third category, there is often forms of advertising within a game. This is similar to subtle advertising in films, where the advertising content is within the "world" of the movie or game. A recent example is this racing game which puts advertising logos directly on the player's vehicle and around the racetrack. A fictional example is Pepsi banners lining the inside of a virtual Soccer stadium in a video game made by EA Sports. A final (but weak) example is a regular banner ad in a free small-time browser strategy game. This can be a way to combat costs that the game makers encounter and reduce the cost of the game to the consumer (especially games with monthly fees) while providing an outlet to advertise ones product. It also currently helps many people sustain free online games. However, this method of advertising, when used in offline games, is somewhat controversial as players may feel the game makers are being greedy by gaining money from the advertising but not offering the game at a reduced price.

With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. LifeSavers started a game site called Candystand that has blossomed to a portal for many different advergames and at its peak was averaging more than 1 million unique visitors a month.[citations needed]

Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choose to register to be eligible for prizes which can help marketers collect customer data. Gamers may invite their friends to participate which could assist promotion from word of mouth, or "viral marketing".

Examples

  • The first, and clearly most successful advergaming portal has been Wrigley's Candystand.com. Launched by the LifeSavers Company in March 1997, Candystand.com reaches over 5MM unique users each month. The site features over 65 flash and shockwave games.
  • In November 2006, Burger King began selling three advergaming titles (entitled Sneak King, Pocketbike Racer and Big Bumpin') for an additional $3.99 ($4.99 in Canada) each with any value meal.

Future of Advergaming

As long as the game delivers a fun pay off, consumers consider it a relevant and valid cultural experience. In recent brand-impact studies, associating a brand with the fun of gaming is known to lift brand metrics such as brand awareness, message association and purchase intent. After playing a game, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it.

The advergame industry is expected to generate $312.2 million by 2009, up from $83.6 million in 2004, according to Boston research firm Yankee Group.

Advergame Industry Statistics

  • Online games are forecast to have 105 million players in 2005. (source: Jupiter Media Metrix)
  • 50% of recipients play an ADVERGAME for an average of 25 minutes
  • 90% of players, who receive a challenge from a friend, play the game and respond back with their score or statistics
  • According to the Entertainment Software Assn., 42% of gamers say they play online games one or more hours a week.

See also

  • In-game advertising
  • Recruitment tool

External Links

  • - Fuel Industries citing case studies and providing info on the world of Advergaming
  • Analyzing Advergames study A study reviewing advergames
  • Advergames.it Reviewing advergames
  • Advergaming.fr - French Resources for Advergaming
Retrieved from "http://en.wikipedia.org/wiki/Advergaming"

 

 

 

 

 
CONDIZIONI DI USO DI QUESTO SITO
L'utente può utilizzare il nostro sito solo se comprende e accetta quanto segue:

  • Le risorse linguistiche gratuite presentate in questo sito si possono utilizzare esclusivamente per uso personale e non commerciale con tassativa esclusione di ogni condivisione comunque effettuata. Tutti i diritti sono riservati. La riproduzione anche parziale è vietata senza autorizzazione scritta.
  • Il nome del sito EnglishGratis è esclusivamente un marchio e un nome di dominio internet che fa riferimento alla disponibilità sul sito di un numero molto elevato di risorse gratuite e non implica dunque alcuna promessa di gratuità relativamente a prodotti e servizi nostri o di terze parti pubblicizzati a mezzo banner e link, o contrassegnati chiaramente come prodotti a pagamento (anche ma non solo con la menzione "Annuncio pubblicitario"), o comunque menzionati nelle pagine del sito ma non disponibili sulle pagine pubbliche, non protette da password, del sito stesso.
  • La pubblicità di terze parti è in questo momento affidata al servizio Google AdSense che sceglie secondo automatismi di carattere algoritmico gli annunci di terze parti che compariranno sul nostro sito e sui quali non abbiamo alcun modo di influire. Non siamo quindi responsabili del contenuto di questi annunci e delle eventuali affermazioni o promesse che in essi vengono fatte!
  • Coloro che si iscrivono alla nostra newsletter (iscrizione caratterizzatalla da procedura double opt-in) accettano di ricevere saltuariamente delle comunicazioni di carattere informativo sulle novità del sito e, occasionalmente, delle offerte speciali relative a prodotti linguistici a pagamento sia nostri che di altre aziende. In ogni caso chiunque può disiscriversi semplicemente cliccando sulla scritta Cancella l'iscrizione che si trova in fondo alla newsletter, non è quindi necessario scriverci per chiedere esplicitamente la cancellazione dell'iscrizione.
  • L'utente, inoltre, accetta di tenere Casiraghi Jones Publishing SRL indenne da qualsiasi tipo di responsabilità per l'uso - ed eventuali conseguenze di esso - degli esercizi e delle informazioni linguistiche e grammaticali contenute sul siti. Le risposte grammaticali sono infatti improntate ad un criterio di praticità e pragmaticità più che ad una completezza ed esaustività che finirebbe per frastornare, per l'eccesso di informazione fornita, il nostro utente.

     

    ENGLISHGRATIS.COM è un sito di Casiraghi Jones Publishing SRL
    Piazzale Cadorna 10 - 20123 Milano - Italia
    Tel. 02-36.55.30.40 - email:
    Iscritta al Registro Imprese di MILANO - C.F. e PARTITA IVA: 11603360154
    Iscritta al R.E.A. di Milano n.1478561 • Capitale Sociale
    10.400 interamente versato

    Roberto Casiraghi                                                                                Crystal Jones